On Music Discovery
What is music discovery? #
At its most basic level music discovery is as simple as turning on the radio or sitting in Starbucks. Music is all around us, all the time. It doesn’t take much effort to hear a song you’ve never heard before. It takes a little more work, however, to find a song you’ve never heard before that you love.
I think music discovery can be broken down into two categories: active and passive. Sitting in Starbucks and hearing a song you like is passive discovery. It’s the same for watching TV and hearing a song you like in a commercial. In this way, music is coming to you and you’re accepting it.
Active music discovery takes some effort on the part of the listener. You click on the curated playlist section in Spotify. You ask someone what the last new song they liked was. Active music discovery doesn’t have to be complicated, it just has to be intentional. You are...
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