Searching Social Networks For Indie Artists
It’s obvious enough why Shazam, 300, and now Gracenote are all moving into mining social data to predict the next big artist, before they’re the next big thing, but what’s not obvious is why the next big thing matters that much.
Right now, the entire music industry makes less money in a year than Apple makes in a few weeks. So, it can’t solely be about the money. People are still listening to music and streaming it in large volumes, but consumers aren’t paying for it in any meaningful numbers, and adding or exposing more “hit bands” won’t change that.
300 will be using data direct from Twitter unavailable to anyone else for a year, Shazam will of course be using data generated by its users tagging songs, and Gracenote will using Next Big...