Apple unveiled iPhone 8 and iPhone 8 Plus on September 12th, 2017. Not only that, it also announced the iPhone X–but pronounced it “Ten,” instead of ex.
Apple has a long history with X as a Roman numeral so the naming scheme isn’t out of the ordinary. This is also the tenth anniversary of the iPhone so calling it “ten” is definitely a nod to that milestone.
The reason a lot of people thought it’d be the iPhone ex, and not ten, however, was because now Apple will be selling an iPhone 8 and an iPhone 10.
What happened to 9?
Here’s my guess at how I think this iPhone numbering plays out:
The iPhone X is the future of the iPhone line and Apple is foreshadowing that it’s two years out from being its mainstream device.
Next year there will be an iPhone 9 and an iPhone XI–though it could also move to a modifier like X2.
So in 2018, the iPhone 9 will be the mainstream device at the