How We See Music

CEO of Beats Music on his personal site talking about the launch of the service:

I’ll give you my personal view: If you’re the kind of person who pays ~$1,000/year for cable and refuse to spend ~$100/year on a great music service, you and I look at the world very differently from one another. If music, and a service that brings you great music experiences and playlists from everyone from Pitchfork to Downbeat to Mojo to Thrasher isn’t worth $100/year to you I’m afraid we don’t have much in common. Or put more specifically, if you are ok with the playlist below being interrupted by a loud insurance ad, music doesn’t define the moments of your life the same way it does mine.

I see music the same way Ian Rogers does, but unfortunately I think most others don’t. They’re happy, or at least fine, to use YouTube and other sources to hear specific songs at specific times.

I think music will crash and burn soon and will be rebuilt with corporate funds, rather than directly from individual consumers.

People are choosing to direct their funds towards phones, apps, and other video content. I mean, audio never goes viral?