Music On The iPhone

There are a lot of things I like about the iPhone — also a fair amount I wish they’d fix or change — but the music experience has always been one of the best of any device.

The landscape is changing from a world that previously acquired music to a world that now borrows it for a monthly fee. Prior to that, however, Windows or Mac, the clearest and simplest way from holding a CD or digitally downloading a track (point A), to putting it on a portable device and listening to it (point B) has always been through iTunes with an iPod/iPhone.

With no words, this ad captures the simplicity of getting music onto your device and having it accompany everyday situations. It’s something that only comes from having one of the largest music stores built into your ecosystem. It’s probably the reason Google is willing to lose money (if necessary) to have their own music store built into as many devices as they can. Content sells devices.

This is a good ad.