The Lefsetz Letter
I stopped reading Bob Lefsetz. I unsubscribed from ‘The Lefsetz Letter’.
There are a few big reasons in addition to the countless small ones. The biggest of which is his insistence on discussing matters of technology (i.e. Apple) when he clearly doesn’t get it. He spends more time talking about an industry that has pasted him by, rather than focusing on areas he does understand. The rough design of Lefsetzletter.com is a big indicator of his views on technology.
It’s cool that he can spend 500+ words letting people know he got a new iPhone 5, but that’s not really what I signed up for. His bio mentions several big names that read what he has to say, which apparently includes, “EVERYBODY who’s in the music business.” I’m not in the music industry and I’m a no one, but my thought is, if you have that much influence on an industry you may want to stick that. I’m not talking about excluding technology, but just directly relating it to the area of focus.
Reading the “newsletter” was fun for a little bit, but that time has come to a close. Rather than be engaged and inspired by his words, I often find myself questioning most parts and enraged by the rest. There’s no need to keep the feed active, the frustration is solved with a few clicks.
If you’re looking for something more productive, type a few of you favorite music related companies into Twitter’s “user search.” Follow the people that have built the products you use. These people are at the cross section of music and tech and if you’re reading this, that’s probably something that interests you. There are plenty of other new voices out there with insightful things to say. Find them.