Speculation About Apple TV’s SDK
Even more than Disney or The Weather Channel, Vevo is probably the most meaningful app released to the set top box on Tuesday. Music videos might not sell as well reality TV, but people clearly still want them with Vevo reaching pass 52 million monthly uniques. If you haven’t browsed Vevo recently, there’s even a whole section of videos which all have more than 100 million views. Somebody, somewhere is still watching music videos. And now with a good, lean back, version of Vevo on my TV, I’m more likely than ever to use it.
More meaningful than Vevo, or any specific app, is having more data points to look at the bigger picture and see that Apple is continuing to release them sparingly, but more frequently. The momentum has been building with apps from select partners seeping out slowing. First it was only Netflix and people questioned why you’d buy this small box just for Netflix. But...